Loreen has inspired audiences worldwide with her commanding stage presence and distinctive aura, and from the very beginning we felt she truly embodied the core values and passion behind BIOEFFECT. She has a strong connection to our EGF Power line, where creativity is driven by energy, transformation and discipline — mirroring BIOEFFECT’s science-led approach to skincare,” says Liv Bergþórsdóttir, CEO of BIOEFFECT, about the collaboration.