Loreen has inspired audiences worldwide with her commanding stage presence and distinctive aura, and from the very beginning we felt she truly embodied the core values and passion behind BIOEFFECT. She has a strong connection to our EGF Power line, where creativity is driven by energy, transformation and discipline — mirroring BIOEFFECT’s science-led approach to skincare,” says Liv Bergþórsdóttir, CEO of BIOEFFECT, about the collaboration.

Unlike traditional single-retinol products, Retinol+6 Booster uses a sustained-release retinoid complex to deliver both rapid and long-lasting results. Each retinoid activates at different stages within the skin, ensuring a steady and balanced transformation without overwhelming the barrier.

In collaboration with Icelandic photo & videographer Ása Steinars Ása Steinars, an adventure photographer and videographer from Iceland,...

Introducing the Dew Good Illuminating Body Melt, Clear Skin Moisturizer, and Refreshing Water Plumping Gel Serum —three innovative formulas designed to elevate your skincare ritual with clean, 70%+ organic, skin-loving ingredients and that signature COOLA touch of luxury. Let’s dive into what makes each of these products a total game-changer.