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Kolor Twist Hair and Skincare Company
Krista Leitl, Owner/Skincare Specialist
Full Service Luxury Brand Salon
What is your beauty business story?
I modelled for 10 years primarily in Europe, New York, and Los Angeles. Through this journey I fully understood and respected the use of great skincare products and treatments that truly made a difference to your day to day glow. Couple that with being a bit of a science nerd, and my love of the beauty industry was born. There is nothing else that I would rather do than search out and use the absolute best brands possible to help with my clients skincare journey.
What makes your business stand apart from others?
I would say my true passion of skin and the absolute love and respect I have for my clients. My business is all about beautiful skin, education, and relationships. Most of my clients I have had the pleasure of working on their skin for over 25 years now. The trust that we have built with each other is immense and they know the research I do before I bring in a brand which is always results driven.
How has your business evolved since opening?
I have been in business for close to 27 years now. When I started it was just me, and now it has evolved into an amazing network of relationships with my staff and clients. Nothing has really ever changed for me. Always staying true to my vision, slow and steady to where we are today. That said we are growing our e-commerce in the wake of this global pandemic and trying to increase our social media presence to connect with current and new clients.
What inspired you to start your own business/get into the beauty industry?
I have always worked for myself, and have always been a fierce entrepreneur …and truth be told I am way to much of a control freak to work for someone else. I have a certain standard that I hold myself to and also the environment that we create at our salon. The skin industry is the perfect marrying of science and beauty. Skincare is advancing so quickly and is so fascinating to be a part of. It keeps me on my toes for always researching and finding the absolute best brands and treatments for my clients. My life is always full and I feel very fortunate.
What has been your biggest success to date?
Truly this whole journey has been a success. I have staff that have been with us for over 15 years or more. I consider them all family. I have an amazing business partner. We have been together 25 years now and I love her. We are total “yin" and “ yang" and I really couldn’t have done all of this without her. My clients, like I have said, have been with me 25 years. It’s their absolute faith they have in me with their skin, and now with their family’s skin. It is an honor that I do not take for granted. So I guess simply put, my biggest success is the relationships that I have built through this amazing journey.
What has been your biggest challenge?
My biggest challenge is evolving in this digital, social media platform world we live in now. I am very old school when it comes to my clients and skincare, and have always preferred to be hands on and spend time together in real life. That said, I also know the importance of keeping up with the times. Without these platforms, navigating through the pandemic would have been a lot more difficult.
If you could go back to the beginning knowing what you know now, what would you have done differently?
I am so happy to say absolutely nothing!
What is your best advise for someone who wants to start their own beauty business/get into the beauty industry?
Education! Seek out an amazing skincare institute, study hard, and never stop your education throughout your career. Skincare is constantly evolving and so is the understanding of how our skin functions. Never make the mistake that you know enough for yourself or your clients because there is always something new and exciting to learn. Respect your clients and be patient and kind with yourself. Success does not happen overnight but if you remain true to your passion and have respect for the relationships you make along the way, you will find success.
What Beautymark brands do you carry?
111SKIN, BIOEFFECT, and COOLA.....but stay tuned!!
Out of those brands, what product can’t you live without?
I really cannot live without the amazing masking genius of 111SKIN. The results are like none other and the experience is amazing. The 111SKIN Celestial Black Diamond line is second to none for brightening, tightening and refining your skin.
How has Beautymark helped your business to grow?
Beautymark has provided me with brands that fill in the pieces of the skincare puzzle that were not available in any other brands. The level of quality, results and science in all of their brands fit with my skincare philosophy and that of my clients. For me it always about relationships, like- mindedness and passion and I feel that Beautymark is all of the above.
"We rise by lifting others."